INVESTIGATING USERS ADOPTION OF MOBILE STOCK MARKET

ESTHER OLUWATOSIN BAKARE
Computer Science, Federal University of Agriculture, Abeokuta
January, 2015
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Abstract

The purpose of this research is to investigate the determinantsof stock investors intention

towards acceptance of new innovation mobile stock market. This research applied the

technology acceptance model and diffusion of innovation theory, combining variables

from the hybrid model to form one model using the following variables: perceived ease

of use, perceived usefulness, perceived risk and trust, trialability, relative advantage and

complexity. The results of the distributed questionnaires to working class audience who

works with financial and securities firms. The survey reveals that perceived risk and trust,

perceived usefulness, willingness to use, relative advantage, and perceived ease of use

have significant association with adopting mobile stock market while complexity has less

significance. The results indicates that TAMDOI have the capability in exploring critical

determinants that affects the adoption of mobile stock market. This research is not just

for mobile commerce research but also to provide insights for securities firms and

developers of mobile stock trading applications.