HEALTH COMMUNICATION ANALYSIS OF DOCTOR-PATIENT RELATIONSHIP AND PATIENTS’ HEALTH BEHAVIOUR IN SOUTH WEST NIGERIA

Authors

  • B. R. SEKONI Department of Mass Communication
  • A. T. ODUNLAMI College of Humanities and General Studies
  • B. I. AKEREDOLU-ALE College of Humanities and General Studies

Keywords:

Health Communication, Doctor-Patient Relationship, Health Behaviour, Synergistic Approach

Abstract

Communication in doctor-patient relationship has undergone a transition over time from doctor-dominance to patient-centred approach. Unfortunately, the patient-centred approach adopted today has not positively influenced the health behaviour of patients. For this, health communication scholars wonder if there is any difference between patient-centred and the doctor-dominance approach. The study adopted the descriptive survey research method, using two sets of questionnaires for data collection from patients and doctors. Multi-stage sampling technique was used to select 120 respondents for the study. Data collected were analyzed using frequency counts, percentages and chi-square technique. Communication in doctor-patient relationship had significant influence on patients’ follow-up appointments (χ2 = 112.867) and compliance to prescribed drugs (χ2 = 48.333).   Communication in doctor-patient   relationship had significant influence on patients’ choice of the hospital (χ2= 44.083) and  consumption of balanced or specific diet (χ2 = 61.350). Communication in doctor-patient relationship had significant influence on patients’ exercising regularly (χ2 =18.80).The study concluded that doctor-patient relationship in health communication influences patients’ health behaviour in South West Nigeria. It is therefore recommended that doctors should apply an integrated/ synergetic approach in communicating with their patients and that audience-specific social media platforms should be utilized to complement the doctor-patient communication for more effective result.

 

Author Biographies

B. R. SEKONI, Department of Mass Communication

Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Nigeria

A. T. ODUNLAMI, College of Humanities and General Studies

Federal University of Agriculture,  Abeokuta, Nigeria.

 

B. I. AKEREDOLU-ALE, College of Humanities and General Studies

Federal University of Agriculture,  Abeokuta, Nigeria.

 

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Published

2022-12-30

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